{"id":6141,"date":"2025-08-22T10:24:55","date_gmt":"2025-08-22T10:24:55","guid":{"rendered":"https:\/\/coupons.pizza\/blog\/?p=6141"},"modified":"2025-08-22T10:24:58","modified_gmt":"2025-08-22T10:24:58","slug":"how-much-mountain-mikes-pizza-owners-make","status":"publish","type":"post","link":"https:\/\/coupons.pizza\/blog\/how-much-mountain-mikes-pizza-owners-make\/","title":{"rendered":"How much mountain mike&#8217;s pizza owner make? Facts &amp; Figures!"},"content":{"rendered":"\n<p><strong>Short answer:<\/strong> it depends (I know, duh). But we can estimate it pretty clearly if we walk through the numbers step by step. I\u2019ll show you how owners usually figure it out, give you simple scenarios, and point you to the official figures so you\u2019re not guessing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-1024x676.jpg\" alt=\"pizza\" class=\"wp-image-6142\" srcset=\"https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-1024x676.jpg 1024w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-300x198.jpg 300w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-768x507.jpg 768w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-1536x1014.jpg 1536w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-2904a697136ce8e7c390a973d5c57199\"><strong>Step 1 \u2014 Start with sales (the realistic starting line)<\/strong><\/h2>\n\n\n\n<p>Mountain Mike\u2019s publishes average annual sales from its Franchise Disclosure Document. For <strong>2024<\/strong>, the brand reports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>System average sales:<\/strong> <strong>$1,077,442<\/strong><\/li>\n\n\n\n<li><strong>Top 50% average:<\/strong> <strong>$1,361,494<\/strong><\/li>\n\n\n\n<li><strong>Top 25% average:<\/strong> <strong>$1,593,636<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Those are store <em>sales<\/em>, not profit. But it\u2019s the right first number to use.<\/p>\n\n\n\n<p>(There are now roughly ~300 locations, so this isn\u2019t just a handful of outliers.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-d6224fc2cb1b83b4a3f25003905c1701\"><strong>Step 2 \u2014 Subtract brand fees off the top<\/strong><\/h2>\n\n\n\n<p>Franchise fees come right out of gross sales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Royalty:<\/strong> <strong>5%<\/strong> of sales<\/li>\n\n\n\n<li><strong>Marketing funds:<\/strong> <strong>~3%<\/strong> of sales (1% national + 2% regional)<\/li>\n<\/ul>\n\n\n\n<p>So, about <strong>8% total<\/strong> goes to the brand every week.<\/p>\n\n\n\n<p>Quick mental math on the <strong>$1,077,442<\/strong> average store:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8% of $1,077,442 \u2248 <strong>$86,195<\/strong> in annual brand fees.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-e07b30423f14274135a6aec9243a7a0c\"><strong>Step 3 \u2014 Estimate the big cost buckets (simple ranges)<\/strong><\/h2>\n\n\n\n<p>Every shop is different, but most pizza operations cluster around these buckets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Food &amp; paper (COGS):<\/strong> ~25\u201330% of sales<\/li>\n\n\n\n<li><strong>Labor:<\/strong> ~25\u201332% (higher if you run delivery-heavy or late nights)<\/li>\n\n\n\n<li><strong>Occupancy (rent\/NNN):<\/strong> ~6\u201310%<\/li>\n\n\n\n<li><strong>Utilities\/repairs\/insurance\/other:<\/strong> ~8\u201312%<\/li>\n\n\n\n<li><strong>Franchise fees:<\/strong> ~8% (you already pulled this out in Step 2)<\/li>\n<\/ul>\n\n\n\n<p>Across the pizza industry, a <strong>net profit<\/strong> (after everything) of <strong>~5\u201310%<\/strong> is common, with well-run stores reaching low-teens. Use this as your reality check.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-82dee310d5ca20e8990a20d4f1df78fb\"><strong>Step 4 \u2014 Owner-operator vs. semi-absentee<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Owner-operator:<\/strong> You work the store, often replacing a full-time GM. Your <em>take-home<\/em> is usually the store\u2019s <strong>SDE<\/strong> (profit <strong>plus<\/strong> the pay you effectively keep by being the manager).<\/li>\n\n\n\n<li><strong>Semi-absentee\/multi-unit:<\/strong> You pay a GM (say $60\u2013$80k). Your profits will be <strong>store profit minus<\/strong> that manager cost.<\/li>\n<\/ul>\n\n\n\n<p>Different paths, different income.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-528a513d4f74e63ac81febd2db62dafe\"><strong>Step 5 \u2014 Three quick scenarios (so it\u2019s not abstract)<\/strong><\/h2>\n\n\n\n<p>I\u2019m using the brand\u2019s published sales for 2024 (AUV) and simple margins most owners use when budgeting. These are <strong>illustrations<\/strong>, not promises.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A) Base case (average sales store)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales:<\/strong> $1,077,442<\/li>\n\n\n\n<li><strong>Brand fees (8%):<\/strong> ~$86,195<\/li>\n\n\n\n<li><strong>After typical costs, expect ~9\u201312% net<\/strong> \u2192 <strong>~$97k\u2013$129k<\/strong> per year.\n<ul class=\"wp-block-list\">\n<li>Owner-operator who replaces a GM could keep more (because you\u2019re saving that salary).<\/li>\n\n\n\n<li>Semi-absentee who hires a GM would subtract that GM pay from store profit.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>(Why that range? It lines up with common <a href=\"https:\/\/coupons.pizza\/blog\/can-you-put-a-pizza-box-in-the-oven\/\">pizza<\/a> margins and the fee structure above.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B) Strong performer (top 25% sales)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales:<\/strong> $1,593,636<\/li>\n\n\n\n<li><strong>Brand fees (8%):<\/strong> ~$127,491<\/li>\n\n\n\n<li><strong>At ~10\u201315% net<\/strong> \u2192 <strong>~$159k\u2013$239k<\/strong> per year.\n<ul class=\"wp-block-list\">\n<li>Again, active owners may capture a chunk of manager pay themselves; hands-off owners would pay it out.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Numbers use the brand\u2019s own \u201ctop 25%\u201d sales level for 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C) Conservative (tight labor + high costs)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Same <strong>$1,077,442<\/strong> sales, but with tougher percentages (higher food\/labor\/occupancy).<\/li>\n\n\n\n<li><strong>At ~7% net<\/strong> \u2192 <strong>~$75k<\/strong> per year.\n<ul class=\"wp-block-list\">\n<li>With a paid GM on top, that could drop further.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>These brackets reflect the spread I see most often in pizza: low single-digit to low-teens net, depending on execution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-8624bd11994feab27ea04376a36d3568\"><strong>Step 6 \u2014 What about start-up costs and payback?<\/strong><\/h2>\n\n\n\n<p>Mountain Mike\u2019s lists <strong>total investment<\/strong> of roughly <strong>$476,500\u2013$982,611<\/strong> (franchise fee is <strong>$30,000<\/strong>). Your personal payback depends on <em>your<\/em> store\u2019s profit and whether you are an owner-operator or hiring a GM. (Banks will also look at your liquidity and net worth.<\/p>\n\n\n\n<p>A simple (very rough) way owners sanity-check payback is to divide total project cost by expected annual <strong>SDE<\/strong>. But please don\u2019t stop there \u2014 debt terms, taxes, and multi-unit overhead change the reality a lot.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-2-1024x678.jpg\" alt=\"How much mountain mike's pizza owner make\" class=\"wp-image-6143\" srcset=\"https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-2-1024x678.jpg 1024w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-2-300x199.jpg 300w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-2-768x509.jpg 768w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-2-1536x1017.jpg 1536w, https:\/\/coupons.pizza\/blog\/wp-content\/uploads\/2025\/08\/pizza-2-2048x1356.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-bfe51233347d970fa119131eca2356bf\"><strong>Step 7 \u2014 Make <em>your<\/em> estimate in 6 easy steps<\/strong><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Grab the sales number<\/strong> you believe fits your site (use the brand\u2019s AUVs as a guide).<\/li>\n\n\n\n<li><strong>Subtract 8%<\/strong> for royalty + marketing.<\/li>\n\n\n\n<li><strong>Apply your cost targets:<\/strong> pick COGS, labor, occupancy, and \u201cother\u201d from the ranges above.<\/li>\n\n\n\n<li><strong>Decide who runs it:<\/strong> if you hire a GM, subtract that full salary. If you run it, that salary is your pay.<\/li>\n\n\n\n<li><strong>Check your net %<\/strong> versus the usual pizza ranges (are you inside ~5\u201310%+?).<\/li>\n\n\n\n<li><strong>Pressure-test with best\/base\/worst<\/strong> and make sure you can live with the \u201cworst\u201d for a while.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Micro-tips that move the needle (a lot)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Watch food costs weekly.<\/strong> Cheese swings can eat your month (literally).<\/li>\n\n\n\n<li><strong>Labor scheduling:<\/strong> match staffing to real demand, not hope.<\/li>\n\n\n\n<li><strong>Menu engineering:<\/strong> push high-margin items and smart combos.<\/li>\n\n\n\n<li><strong>Local marketing:<\/strong> yes, the brand markets \u2014 but local outreach (schools, teams, parties) is gold for this concept.<\/li>\n\n\n\n<li><strong>Delivery and 3P fees:<\/strong> know your channel mix; don\u2019t let fees erase your margin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Let\u2019s recap<\/strong>!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What owners make<\/strong> comes from sales <em>minus<\/em> brand fees <em>minus<\/em> normal pizza costs.<\/li>\n\n\n\n<li><strong>Average 2024 sales<\/strong> per store were about <strong>$1.08M<\/strong>; top 25% around <strong>$1.59M<\/strong>.<\/li>\n\n\n\n<li>With typical pizza margins (often <strong>~5\u201310%<\/strong> net, sometimes low-teens), that puts many owners in the <strong>~$75k\u2013$240k<\/strong> range per store, depending on performance and whether they\u2019re active or hands-off.<\/li>\n\n\n\n<li><strong>Franchise fees are 8%<\/strong> of sales (5% <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/royalty\">royalty<\/a> + ~3% marketing).<\/li>\n\n\n\n<li><strong>Startup investment<\/strong> ranges <strong>~$477k\u2013$983k<\/strong> (project to project).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short answer: it depends (I know, duh). But we can estimate it pretty clearly if we walk through the numbers step by step. I\u2019ll show you how owners usually figure it out, give you simple scenarios, and point you to the official figures so you\u2019re not guessing. Step 1 \u2014 Start with sales (the realistic<\/p>\n<p><a class=\"btn btn-primary understrap-read-more-link\" href=\"https:\/\/coupons.pizza\/blog\/how-much-mountain-mikes-pizza-owners-make\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[168,15,14],"class_list":["post-6141","post","type-post","status-publish","format-standard","hentry","category-free-pizza","category-pizza","tag-mountain-mikes-pizza","tag-pizza","tag-pizza-lovers"],"yoast_head":"\n<title>How much mountain mike&#039;s pizza owner make? 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